These dashboards describe the performance of each Marketing Channel, including by revenue, repeat orders, number of Customers and return on marketing spend.
There are four Marketing Channel Analytics dashboards:
You can set the reporting period within each of the dashboards by using the Filter feature on the top left. To set the reporting period, click the icon labelled 2 (highlighted in the screenshot below) to reveal the options. Next select the Interval (weekly, monthly, quarterly or yearly) and then the specific Period.
Performance Dashboard
This dashboard shows marketing attribution and funnel metrics for all customers.
The Summary section of the dashboard shows total revenue, number of Orders and number of Customers for the reporting period, along with percentage change compared to the previous period. The table below shows marketing attribution for the reporting period by a range of metrics including revenue and ROI.
You need to provide your marketing costs per channel to Distil in order for the ROI value to be known. Get in touch to discuss how to provide your marketing costs.
Beneath the Summary is the Funnel Metrics section. These charts and tables detail Events, Orders, Visitors and Customers by funnel stages.
Beneath Funnel Metrics are a series of sections detailing marketing attribution for each of the funnel stages, split by new and returning Customers. These sections contain the same layout of charts and tables for:
- All Sessions
- One or More Orders
- Two or More Orders
- Three or More Orders
New Cohorts Dashboard
This dashboard shows marketing attribution and funnel metrics for new Customers.
The layout, charts and tables are the same as described above in Performance Dashboard, except the data is limited to Customers first seen during the selected reporting period.
ROAS Dashboard
This dashboard shows Return On Advertising Spend (ROAS) by marketing Channel, for all Customers.
You need to provide your marketing costs per channel to Distil in order for the values in this dashboard to be known. Get in touch to discuss how to provide your marketing costs.
ROI Chart
The chart at the top of the dashboard displays ROI per marketing channel, split by reporting period.
Channel Marketing Costs Table
This table displays total marketing costs per marketing channel, split by reporting period.
Channel Revenue Table
This table displays total revenue per marketing channel, split by reporting period.
Channel Value Change Heatmap
This table displays percentage change in ROI per marketing channel, split by reporting period. Negative changes are highlighted in red, with higher values (more negative) shown in a stronger red colour. Positive changes are highlighted in green.
New Cohorts ROAS Dashboard
This dashboard shows Return On Advertising Spend (ROAS) by marketing Channel, for new Customers.
The layout, charts and tables are the same as described above in ROAS Dashboard, except the data is limited to Customers first seen during the selected reporting period.
You need to provide your marketing costs per channel to Distil in order for the values in this dashboard to be known. Get in touch to discuss how to provide your marketing costs.
Metrics in these Dashboards
| Term | Definition |
| CAC |
Customer Acquisition Cost (CAC) is the cost of acquiring a new customer. You need to provide marketing costs to Distil in order for the value of this metric to be known. Get in touch to discuss how to provide your marketing costs. |
| Channel | The Marketing Channel through which the Customer came to your business, and to which Orders or Events are attributed. Distil uses the Linear Attribution Model, which means that a single Order or Event can be attributed to more than one Channel. |
| Customer Cohort | A group of customers determined by the date that they were first seen, either by placing an order or visiting the website. |
| LTV | Customer Life Time Value (LTV) is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. |
| ROAS |
Return On Advertising Spend (ROAS) measures the efficacy of a digital channel. ROAS is the ratio between the Gross Revenue and the Costs spent on that Channel. You need to provide marketing costs to Distil in order for the value of this metric to be known. Get in touch to discuss how to provide your marketing costs. |
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