Introduction to Data Sources

Distil runs on data. Getting your data into Distil is the first step towards better business decisions.

Note that some Data Sources may take up to a full day to populate Distil with data. 

There are three main types of Data Source that you can sync with Distil:

• Databases: sync your database with Distil to pull in your own in-house data
• Tracking: use Distil's JavaScript Track code, or out Shopify App to record and use Tracking data
• Integrations: push data to popular platforms to easily action your Distil insights. 

Each of these Data Sources supplies Distil with one or more of these Data Categories:

• Customer: the key data type in Distil, these are your Customers!
• Product: the Products available for your Customers to purchase
• Purchase History (Order): a record of when a Customer purchased one or more Products from your business
• Content: information and articles that can't be purchased, but help drive Customers towards an Order
• Event: information about how and when your Customers interact with your business.

Some of the features in Distil need specific Data Categories. Where a Distil feature needs a particular Data Category we will call this out in the relevant help article.