This article applies to all paid subscriptions (Customer Data Studio is not available on Free subscriptions).
Distil's Engagement Enrichment helps retain Customers by identifying those Customers who are likely to churn, based on their past engagement with your business. Reducing churn has many business benefits, including:
- Increased Revenue: Acquiring new customers can be costly, so keeping existing customers happy and engaged can help a business increase revenue. When customers stay with a business for longer periods, they tend to spend more and may even refer new customers to the business.
- Improved Brand Image: A high churn rate can be a red flag for potential customers and investors, indicating that there may be problems with the business's products or services. By reducing churn, a business can improve its brand image and reputation, which can lead to increased customer loyalty and more business opportunities.
- Cost Savings: Retaining existing customers is often less expensive than acquiring new ones. It can cost up to five times more to attract new customers than to retain existing ones. By reducing churn, a business can save on marketing, sales, and customer acquisition costs.
To see Engagement options, select Engagement under the Enrichment view, within the Customer Data Studio. Engagement Enrichment is enabled by default.
In the panel on the right, choose the typical churn rate of your Customers: Default, High Frequency and Low Frequency.
If you are unsure what to choose here, we recommend the Default setting.
Enabling Engagement Enrichment creates a number of Attributes for each Customer. These are available wherever you see Attributes in Distil. They can be used to create Segments, appear in the Data Panel view, and can be sync'd to external data sources.
You can read the full detail of each of these in our article on Attributes. The Engagement Attributes are:
Average Session Duration
Days Since Last Visit
Max. Session Duration
Min. Session Duration
Num Anonymous Ids
Num. Content Viewed
Num. Devices Used
Num. Mac Desktop Engagements
Num. Mobile iPhone Engagements
Num. Mobile/Tablet Android Engagements
Num. Other Device Engagements
Num. Products Viewed
Num. Tablet IPad Engagements
Num. Windows Desktop Engagements
Percentile Rank of Customer Visits Over Last 90 Days
Total Engagements Events
Total Session Duration(s)