How to Link Xtremepush and Distil

Xtremepush is a customer engagement and marketing platform that enables businesses to build and nurture customer relationships through personalised communication. It provides a suite of tools for email marketing and automation, empowering companies to drive revenue growth through targeted campaigns. Pairing this execution capability with Distil's advanced Customer Data Platform and data enrichment features delivers better return on investment (ROI) due to the enhanced understanding and targeting of customers.

You can pull your Xtremepush Customer Profiles into Distil, capture a range of activities via Distil Tracking, target specific groups of Customers with our powerful Segmentation capability, and then push actionable insights back out into Xtremepush via Destinations. 

Step-by-Step Guide

We've created a series of step-by-step guides to get you up and running in no time:

1. Read the information below on Key Distil Concepts, Key Xtremepush Concepts - a skim will do for now as we'll come back to these topics later.
2. Create and test a new connection between Distil and XtremePush.
3. Pull Customer data from XtremePush into Distil.
4. Push the Customer data in your Segment into XtremePush, including creating an Audience User List.

Key Xtremepush Concepts

Where Distil has Customers, the equivalent concept in Xtremepush is a User Profile. Xtremepush organises collections of User Profiles into Audience Segments and Lists. You can read more about this in Xtremepush's user guide.

It's important to note that both Distil and Xtremepush use the concept and term Segment. While the Segment concept is similar in both platforms, whenever we refer to Segments, we mean Distil Segments (and not XtremePush Segments). If we are referring to Segments in Xtremepush, then we will call these Xtremepush Segments.

When you pull Customer data from Xtremepush, Distil will pull the entire list of User Profiles into a single Data Source called All Profiles.

Key Distil Concepts

Before you get started we recommend getting familiar with some key Distil concepts:

• Customer Tracking ID:
  • Each Customer in Distil (including those brought in from Xtremepush) is assigned a unique ID, this is explained in our article on Customers in Distil.
  • This Tracking ID is key to consolidating the Customer's activity across all of your marketing campaigns and platforms.
  • We recommend pushing this ID into Xtremepush and pairing it with our URL Identification Token to easily and accurately track marketing attribution.
• URL Identification Token:
  • Deploying Distil's URL Identification Token within your Xtremepush activities allows you to accurately track Customer activity without a login event.
  • The URL Identification Token uses the Customer Tracking ID covered in the section above.
• GDPR and Marketing Consent Consolidation
  • While you can manage GDPR and marketing consent within Xtremepush, this can be a complex process with many data sources...
  • Read our article on GDPR and Marketing Consent Consolidation, and make an informed decision about how to manage your obligations